How have we shifted our focus?
When Justo’s was founded, our main sustainability initiative was our closed-loop glass jar packaging system. We have successfully collected, sanitized, and reused over 13,000 jars since the inception of the program.
As our reach grows across Canada, we have begun to understand the complications, and difficulties of facilitating this return program at a larger scale. In addition, we have realized that the environmental impact of collecting and sanitizing jars at scale counterbalances the benefits.
Moving forward, we will be prioritizing a more holistic approach to sustainability. Focusing on more than just a single initiative while still implementing our closed-loop packaging system where we can in our local community.